Lot Details
Lot 175
Campbell's Soup Paper Dress
American, 1960s
Inspired by the work of Andy Warhol, the sleeveless A-line dress printed with interpretive Campbell's Soup labels in red, white and black, the dress labeled: The Souper Dress/No Cleaning-No Washing-It's Carefree/Fire Resistant Unless Washed Or Cleaned, with original mail-in order form from Campbell's Soups, instructing the customer to enclose $1.00 and labels from two different kinds of Campbell's Vegetable Soups for each dress.
Excellent condition, unworn.
Capitalizing on the publicity generated by Andy Warhol's Campbell's Soups series and the rage for stylish disposable paper clothing, the Campbell's Soups Company produced these dresses as an effective marketing tool. It is emblematic of the intersection of art, style and commerce of the period.
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